As part of efforts to rebuild the brand, Nokia plans to invest 80 million euros advertising.
Nokia will launch a number of countries in the six-month campaign, there will be a number of advertising companies to participate. In the UK, Nokia hired Wieden & Kennedy, Fallon, R / GA and other advertising companies, want to make the company's electronics products look as attractive as in previous years.
Nokia in February reached an agreement with Microsoft, will use Microsoft's Windows Phone 7 instead of Symbian, as the company's main smartphone operating systems.
Nokia's smart cell phone market share has been Samsung, HTC and other opponents of the encroachment, mainly due to stubbornly refuse to give up the Symbian operating system. Despite the Nokia phone in the general area of performance is still good, but it needs to succeed in the smart phone market. Recently, Nokia in the U.S. smart phone market slipped to second place, Apple came in first.
Nokia spokesman said, "We are very excited to Windows Mobile, but not yet released products for the campaign to comment does not meet our policy."
It is not clear details of Nokia's new advertising situation, but they apparently will focus on the features of Windows Phone 7.
No comments:
Post a Comment